SKU: 62320.01
Authors: Grant Ainsley and Cynthia Carels
There are plenty of opportunities for lawyers to engage in media relations, whether it’s helping a client through a crisis or providing insight regarding legislative changes. This paper explores business development topics with respect to media relations, including the following:
- Common concerns of engagement with the media
- Safe ways to leverage media for the benefit of clients and to grow law practices
- Strategies to prepare for media interviews
This paper was presented at LESA’s Navigating Media Relations for Lawyers webinar on May 25, 2023.
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