Being an effective advocate involves more than simply stating the facts, stating the law, using multiple adjectives to prove a point, and asking the Court to draw a conclusion favourable to your client. This paper focuses on 4 practical considerations for effective written advocacy: establishing your credibility as counsel, understanding your client’s objectives, preparing your case/developing the theory, and crafting a compelling narrative.

This paper was presented at LESA’s Civil Litigation Series webinar on April 13, 2021.