Posted on

Understanding value, assets, and strategy behind intellectual property

Whether your client is a large energy company actively involved in research and development, a start-up microbrewery, or a small business selling t-shirts online, your client owns intellectual property.

On September 16, join Christine E. Hicks of Hicks Intellectual Property Law for IP Issues for Non-IP Lawyers: Understanding Your Client’s Intellectual Property and What to Do About It to discuss how businesses can create value by adopting an IP strategy that includes identifying their IP assets, determining whether to register rights in their IP, creating a plan to commercialize their IP, and monitoring and enforcing their IP rights.

Key takeaways from this webinar:

  • Learn how to identify when your technology clients have created IP assets that should be protected and what advice to provide them before an IP professional is engaged.
  • Understand the steps your clients can take to adopt trademarks that are inherently strong, available for use, and registrable.
  • Appreciate the importance of copyright issues for any client having an online presence.
  • Explore the unique IP considerations for your computer software clients.
  • Learn how the IP profession is structured in Canada, when to seek the assistance of an IP professional, and what type of IP professionals are suitable for your clients’ needs.
  • Understand the importance of your clients developing an IP strategy that adds value to their businesses.


Register today!


Christine has over 20 years of experience in the field of intellectual property. She was called to the Bar of Ontario in 1994 and passed her patent agent qualification examinations the following year. She has been a registered trademark agent since 1996. She spent her formative years as an intellectual property practitioner with the Ottawa office of Osler before moving to Alberta in 2000. She was called to the Bar of Alberta in 2001. Read more