Intellectual property (IP) is one of the most valuable assets of a startup. A thorough IP strategy does not guarantee success, but future investors and potential purchasers will consider IP as an important asset. This presentation explores the different types of IP and examines strategies related to each type of IP to achieve overall growth and success of a startup company.

This on-demand program was originally broadcasted as a live webinar on May 30, 2023 as part of our Advising Tech-Enabled Startup Companies Program.

The total running time is approximately 56 minutes.

To view all presentations from Advising Tech-Enabled Startup Companies, click here.