Gain a greater understanding of how to build your social media brand. This program is designed for legal professionals who wish to expand their online social networks, reach new demographics, and engage meaningfully with their customers online.

Key takeaways will include:

• A greater understanding of the basics of content marketing, including content diversification and search engine optimization (SEO)
• Tips to diversify your content and automate your posts
• How to audit your social media strategy while considering cross-channel key performance indicators (KPIs) and return on investment (ROIs)

This on-demand program was originally broadcasted as a webinar on December 6, 2021. Total running time is 1 hour, 18 minutes.