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SKU: 61957.02
Prepared as a complement to a previous paper, Every Day Marketing: Effective Day-to-Day Techniques for Expanding and Improving your Law Practice, attached, this paper answers the question of why a lawyer would choose one set of marketing ideas and techniques over another. The idea is that harmonizing and integrating all aspects of life (work and personal) can allow practitioners to find, test, improve, and utilize the marketing techniques most effective for them.
This paper is part of a collection presented at LESA’s 2015 The Business of Law program.
This paper is available on the LESA Library as part of LESA’s Complimentary Practice Management collection. Enjoy the fully redesigned LESA Library interface featuring intuitive navigation and enhanced searchability – all while accessing LESA’s full collection of complimentary practice management resources for free.
Note: Access to the Practice Management collection is included with all paid subscriptions to the LESA Library.